Halal Certification provides a platform for local businesses to protect themselves against “rumours” of producing Non-Halal products. This in turn protects these businesses from undue factors which may affect their sales, reputation and strength. This Certification is an added bonus for a product, Mainly because a Non-Muslim does not have a particular requirement when purchasing a product, However Muslims have the need under shariah law to ensure that the Product is Halal and the Halal certification does just that. Clears any doubts about the product for Muslim consumption.
The aim of the Halal certification is to improve export opportunities for local manufacturer’s as well as attract foreign investments in Pakistan. This also ensures that a product is hygienic and health focused catering to an ever increasing demand of Muslim consumers worldwide.